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Web site search engine submission
All the work of designing your Web site is complete. You have all the necessary graphics, images and fonts to make your site pop. You believe you have the correct and necessary links to other sites, which makes your site more credible and appealing to viewers or customers.
Now how do you make your Web site known to the public?
If you do not submit your Web site to a directory or search engine, you might as well close shop. It is the equivalent of having a shop in Antarctica, and no one knows you exist. You only hope someone will happen to stroll by. Not a chance.
Follow these 10 surefire steps to submit your Web site to a directory, such as Yahoo, Google or MSN:
- Write a list of keywords that are related to your Web site. For example, if your Web site involves selling gift baskets, think of keywords such as gifts, gift baskets, gifts for him, gifts for her, etc.
- Make some practice searches in the search engines you like the most.
- Take note of which categories appear first.
- Research where the search terms are located in the search string.
- Click on some of the Web sites and notice the similarities and differences with your site.
- Narrow the directory search-engine results to two categories. Using our example of gift baskets on Yahoo, the categories should be cookies > gift baskets and shopping > fruit gift baskets
- On the current directory page, click on “Submit a Site.”
- Make payment if applicable, in Yahoo’s case, $299 (if your site does not have adult content; $600 if it does).
- Fill out all the pertinent information.
- Make sure the title and description include your best keywords.
Google and Yahoo, each of which has a high-traffic environment, have the most popular directories to make your submission. Google’s is actually free through Netscape’s Open Directory Project, an open-source inspired initiative created and maintained by a vast, global community of volunteer editors.
Each has a different response time. Yahoo lets you know within a week if your Web site made its directory, or if it did not. It provides suggestions for making the site suitable for its directory. The ODP with Google might take up to a month and the communication is a question mark. If you don’t notice your site in the Google directory after a month, and you have not received communication, submit the site again or access the ODP’s help pages at http://dmoz.org/help/submit.html.
A long list of online businesses exists which provide programs that submit your Web site for a directory. Some of these businesses, such as www.directoriezsubmission.com, also offer a list of directory search engines that are free. The URL address to access these sites from this particular business is http://www.directoriezsubmission.com/free-web-directories.htm.
Be careful to choose companies that offer manual submission of Web directory requests. Automatic submissions take out the human element and might create unfavorable situations in which your Web site might be in a directory you don’t want or know anything about.
When filling out a form for a Web directory, make sure you are only providing pertinent information about you and your Web site. Make sure you list a phone number you can be contacted at all times. A full mailing address and e-mail address are important. You need to keep open all means of communication with the Web directory host.
On the form, you must list your categories. In the gift-basket example, your categories can include cookies gift baskets or fruit gift baskets. Again, try to do as many searches as possible with your keywords to determine the most traveled categories on the Internet. No better marketing tool exists to get your Web site noticed than to perform searches from your list of keywords.
In the end, you should not be left out in the cold, like in Antarctica. Do your homework and follow the steps listed in this article and you should have a hot Web site soon.
Thank you to Javier Moralas for this article about: Web site search engine submission
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